Influence: The Psychology of Persuasion is arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. 

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.  His thirty-five years of rigorous, evidence-based research along witha  three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You will learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them.  Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Product Details

Retail Price: $17.99 PMB Price: $12.00
ISBN: 978-0061241895
Publication Date: 26-Dec-06
Publisher: Collins
Author: Robert B. Cialdini
Binding: Paperback
Language: English
Pages:  336