The Truth About the New Rules of Business Writing shows you what to say and how to say it. Instead of using traditional classroom approaches and grammar lessons, this book shares examples, models and tricks-of-the-trade that you can easily adopt to jumpstart your own writing and make it work.

Using the book is as easy as 1 - 2 - 3:

First, it shows examples of superb writing, so you know exactly what you're aiming for.

Second, it provides a step-by-step process which explains how to think through virtually every writing challenge you'll meet. It equips the reader to figure out the content, organization and style that works best — whatever the goal.

Third, it demonstrates how to apply these ideas, techniques and tricks-of-the-trade to today's print and e-media. You'll even be ready to handle new communications tools that don't exist yet!

WHY GOOD WRITING COUNTS TODAY:

More and more, we depend on writing to deliver our messages to clients, prospects, managers, vendors, colleagues, and collaborators. Yours must be crystal clear and well thought—out to make your case - or even get read.

Even more: Today, it's the flow of e-mails, customer correspondence and other written communications that build our relationships. Our everyday writing often shapes how our supervisors and customers judge our professionalism, though they may not even realize it. Good writing skills helps you achieve your long-range goals as well as immediate ones.

WHO'S THIS BOOK FOR?

Everyone who communicates for business purposes. This includes people who work for companies, nonprofits, government and education. Entrepreneurs. Consultants. Salespeople. Professionals of every kind, certainly including lawyers, accountants, scientists and technology specialists. People who have jobs and want promotions. . . people who need jobs, or want different ones . . . people who are in school and need to explore the job market. Managers and aspiring managers. People who want to be leaders. (Did we mention that writing is an amazing leadership tool?)

Product Details

Retail Price: $18.99 PMB Price: $12.00
ISBN: 978-0137153152
Publication Date: December 26, 2009
Publisher: Pearson
Author: Natalie Canavor & Claire Meirowitz
Binding: Paperback
Language: English
Pages:  224