"Why is it so difficult to sell project management to senior executives?" and "How do you get them on board?" are the main questions being answered in this pertinent book by Thomas, et al.

After years of research, the authors report their findings in Phases I and II of this insightful book. Based on the perspective that senior executives focus at a strategic level and view project management as tactical, Phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II compares and contrasts success factors with the help of eight straightforward models.

With greater understanding, project management practitioners may someday be able to eliminate barriers between these two integral components of successful businesses.

Table of Contents:

• Study Background
• Theoretical Foundation
• Study Methodology
• Phase I Findings: Why is it Difficult to Sell Project Management to Senior Executives?
• Phase II Findings: Demographics and Practices
• Phase II Findings: How Do You Sell Project Management to Senior Executives?
• Insights and Future Research Directions

Product Details

Retail Price: $39.95 PMB Price: $25.00
ISBN: 978-1880410950
Publication Date: 15-Dec-02
Publisher: Project Management Institute
Author: Janice Thomas, Connie Delisle, and Kam Jugdev
Binding: Paperback
Language: English
Pages:  158