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Doing Business Internationally: The Guide To Cross-Cultural Success

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Doing Business Internationally: The Guide To Cross-Cultural Success

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A nontechnical, accessible resource for managing today's multicultural organizations, this book remains the premier guidebook for conducting cross-cultural business.


Doing Business Internationally, Second Edition, is a nontechnical, accessible resource for managing today's multicultural organizations. Revised, restructured, and refocused from its classic first edition, it introduces the revolutionary Cultural Orientations Inventory (COI), a unique and valuable tool for identifying critical skills gaps and practicing style-switching, potentially increasing effectiveness and improving performance.

This fully updated edition revisits the first edition's groundbreaking strategies and techniques, plus presents new tools developed in conjunction with Harvard University, Columbia University, AT&T, and other leading universities and corporations. This book:

  • Concentrates on team building, executive development, problem solving, and other essential activities
  • Features management and negotiation tips for global leaders
  • Provides in-depth analyses of six key global regions
  • And much more!

Designed as a training program for those engaged in international business operations and academics, this book addresses the impact of cultural diversity on international business and expresses the necessity for developing "cultural competence" by international business operators. Drawing both from the literature of cross-cultural studies and from the experience of their practice, the authors (who are business consultants) take the fascinating approach of breaking the complexities of cultural differences into value orientations, put in the context of ten variables: environment, time, action, communication, space, power, individualism, competitiveness, structure, and thinking. The resulting framework offers readers systematic guidance on how to put in perspective the many factors and variations of cross-cultural issues.

Additional Information

Additional Information

ISBN 978-0071378321
Publication Date Jul-02
Author Danielle Walker & Thomas Walker
Format Hardcover
Page Count 288
Manufacturer McGraw-Hill