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fruITion: Creating the Ultimate Corporate Strategy for Information Technology

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fruITion: Creating the Ultimate Corporate Strategy for Information Technology

Regular Price: $18.95

PMB Price $13.00

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What happens when corporate strategists decide to take over the IT agenda including CIO, IT team and investment plans all while ignoring the IT Strategy orthodoxies? Throughout this book the narrator, Ian, will iterate answers to these questions through real-world examples. If you work in information technology, you cannot afford to miss this!


The debate over the CIO role, and the extent to which it should be about business or technology, is taking place in an increasing vacuum of strategic context. Some CIOs have abandoned strategy altogether, while others persevere with a traditional IT Strategy founded in the mindset of the mainframe era. Meanwhile, business managers and team members continue to develop their knowledge of technology and understanding of how to exploit it. There seems to be a presumption that the next-generation strategic purpose of the CIO will be an incremental step on from what has gone before—significant maybe, but still incremental. What if the CIO's new strategic context is not incremental but actually disruptive, requiring a very different mindset and skill set? Most crucially, what if the corporate strategists— rather than the CIO community—are the ones deciding what context is? Their offer to the CIO: you can become one of the corporate strategists like us, but not with your traditional scope and approach to strategy. What does that offer look like and what does it mean for incumbent CIOs and the people who work for them?

Join Ian, in fruITion to explore these issues from a real world perspective. Ian is a Chief Information Officer (CIO) who is about to go on a journey of change—whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department.

On the way, Ian, his Chief Executive Officer, Chief Financial Officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do. This results in some truly groundbreaking innovations in the scope and contribution of Ian's role as CIO, the people that work for him and the strategy that he leads.

Watch the characters in this extraordinary business novel as they meet the challenge, struggle and grow. Share in Ian's transformation, and join the author in observing key messages, which can be applied to your environment, as the adventure unfolds.

Additional Information

Additional Information

ISBN 978-0977140039
Publication Date February 2008
Author Chris Potts
Format Paperback
Page Count 216
Manufacturer Technics Publications, LLC