"Why is it so difficult to sell project management to senior executives?" and "How do you get them on board?" are the main questions being answered in this book.
After years of research, the authors report their findings in Phases I and II of this insightful book. Based on the perspective that senior executives focus at a strategic level and view project management as tactical, Phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II compares and contrasts success factors with the help of eight straightforward models.
With greater understanding, project management practitioners may someday be able to eliminate barriers between these two integral components of successful businesses.
Table of Contents:
- Study Background
- Theoretical Foundation
- Study Methodology
- Phase I Findings: Why is it Difficult to Sell Project Management to Senior Executives?
- Phase II Findings: Demographics and Practices
- Phase II Findings: How Do You Sell Project Management to Senior Executives?
- Insights and Future Research Directions
- Additional Information
ISBN 978-1880410950 Publication Date 15-Dec-02 Author Janice Thomas, Connie Delisle, and Kam Jugdev Format Paperback Page Count 158 Manufacturer Project Management Institute