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What Were They Thinking?: Unconventional Wisdom About Management

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What Were They Thinking?: Unconventional Wisdom About Management

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Why do so many companies make so many missteps, even while led by hard-working, smart, and serious people who expend time and energy trying to do the right thing? This books provides incisive and engaging responses to this question.


Every day companies and their leaders fail to capitalize on opportunities because they misunderstand the real sources of business success.

Based on his popular column in Business 2.0, Jeffrey Pfeffer delivers wise and timely business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. What Were They Thinking? contains a series of short chapters filled with examples, data, and insights that challenge questionable assumptions and much conventional management wisdom. Each chapter also provides guidelines about how to think more deeply and intelligently about a wide range of critical topics. From people management and leadership to performance measurement and competitive strategy.

Pfeffer shows how poor business choices arise when business leaders:

  • Fail to consider the unintended consequences of their actions.
  • Rely on naive theories of human behavior.
  • Ignore obvious answers rather than looking to the simplest, most powerful organizational principles.

Abounding with solid organizational advice, this book provides the wise and timely business commentary you need to make the smartest possible decisions for your company.

Additional Information

Additional Information

ISBN 978-1422103128
Publication Date Jul-07
Author Jeffrey Pfeffer
Format Hard Cover
Page Count 241
Manufacturer Harvard Business School Press